As an ed-tech enterprise, Top Parent is emerging as a powerful force in the space of FLN (Foundational Literacy and Numeracy) – striving to revolutionise education for underserved children in rural and remote parts of India. A free mobile app that equips low-income parents, who have limited knowledge and resources, to support the early years of their children’s development – the newly launched Top Parent 3.0 is driven by an advanced Accelerated Learning Framework (ALF) that empowers children with self-paced learning, ensuring steady progression across key learning competencies.
Under the guidance of Dr. Ryan Baker – Director of the Penn Center for Learning Analytics – Top Parent has undergone a transformative evolution. Drawing insights from an extensive analysis of 1.5 lakh data points, Dr. Baker’s expertise has enabled Top Parent to develop 13 competency maps in the Accelerated Learning Framework across numeracy, literacy and logical reasoning. Through comprehensive assessments, the app identifies individual competency levels and tailors the content accordingly. This personalised approach not only fosters engagement but also provides children with appropriate support, thus fostering continuous growth mastery and preparing children for grade school.
Top Parent’s impressive growth trajectory – from 90K to 500K installations – has proved that a B2C (business-to-consumer) model can indeed thrive in Bharat. Remarkably, Top Parent achieved this milestone with a low CAC of just Rs. 7 per download. This achievement demonstrates the app’s sustainability and scalability, making it a strong contender in the ed-tech space that specifically caters to the Bharat audience.
Top Parent aspires to become the go-to platform for parents in small towns, addressing not only FLN but also expanding to cater to additional needs such as spoken English and 21st-century life-skills supplemented by add-on services like live classes. Expansion into new regions and languages based on demand, such as the recent venture into Marathi, further signifies Top Parent’s commitment to broadening its reach and impact.
ACT For Education is excited to renew its support to Top Parent with a follow-on grant and fuel their journey by investing in product development and leveraging deep user insights to develop more personalised pathways according to children’s learning levels. This grant will also aid the expansion and scaling of its user base to one million, as well as the exploration of additional services such as live classes and an AI-powered chatbot.