Problem being addressed:
A large number of organizations & individuals (e.g. from PMO, Bollywood to Tik Tok folks) communicate key messages with varying levels of reach & effectiveness. India needs a credible, cohesive, consistent & creative communications platform that determines which message needs to reach whom, when and via which medium. prescribe) + innovative ways to administer the test so that we can test at scale.
EkDesh is a communication platform that defines critical, legitimate messages and then owns the dissemination across all media (social, press, govt, organizations, individuals) facilitated by their partners, influencers & owned assets (such as Tik Tok, YouTube, Twitter, Instagram, etc). This is done with a view to promote awareness related to COVID to the Indian masses.
Jitender Dabas (COO McCANN India), Mohit Joshi (Havas Media), Poonam Kaul, Aditya Kothari (cofounder Plixr), Kanchan Dwivedi (Founder LoanGini), Dr. Manuj Garg (Founder myUpchaar), Alok Mittal (Indifi), Jas Singh Gulati (Nowfloats)