Medoplus joins the ACT For Health portfolio

Of India’s population, 68% – or 900 million people – live in rural communities. Yet 80% of healthcare infrastructure and manpower is located in urban areas, with residents there living five years longer, on average, than their rural counterparts.

A typical household in Bharat spends a large portion of its income on healthcare expenses that skyrocket during a health crisis, with less than 1% of the rural population covered by insurance. This financial strain, combined with the loss of income associated with travelling to urban areas for treatment, causes many patients to delay seeking medical care. These delays contribute to worsened health outcomes and ultimately higher treatment costs. Additionally, purely digital solutions have shown limited potential to address these problems as a significant portion of the rural population struggles with levels of digital literacy and maintains a strong preference for physical interaction.

Medoplus, a healthcare startup founded in 2020 by Dr. Prakash Bakshi, Neeraj Chandra, and Shekhar Yerramilli, is committed to addressing these primary healthcare challenges in rural India sustainably, leveraging the founding team’s collective experience of over 50 years in executing large-scale initiatives and a deep understanding of rural communities. Over the last 4 years, MedoPlus has operated an online platform that connects rural patients with qualified healthcare providers – including doctors, labs, and hospitals – from primary to tertiary care. Platform users can map symptoms to the appropriate healthcare professional, search for nearby providers, book virtual or in-person appointments and tests, pay digitally at discounted rates, and securely store their medical records.

Given the low levels of digital literacy in rural India, Medoplus operates through a network of local health agents who assist patients in navigating the platform and the healthcare system. Through this model, Medoplus has unlocked quality and affordable primary care for 275,000 patients in Uttar Pradesh, resulting in a savings of 600,000 hours in waiting time and INR 3 crore in direct healthcare costs for these patients. Medoplus has observed a clear preference among patients for in-person consultations, with many opting to delay their healthcare visits by several days, even when teleconsultation options were available. In response to this trend, Medoplus is excited to launch a cluster-based e-clinic model designed to better meet these preferences, while ensuring access to high-quality and affordable primary healthcare in a sustainable manner.

With ACT’s support, over the next 14 months, Medoplus will test this cluster-based e-clinic model that harnesses technology and a community-driven service model. These eclinics, staffed by a rotating team of five specialists, will facilitate doctor consultations, medicine purchases and pathology testing closer to home for over 100,000 patients in Uttar Pradesh’ Barabanki district. The patients will also benefit from a network of community health workers, supporting their health journeys at these clinics and across the secondary and tertiary levels of care via the Medoplus app.

At ACT For Health, we look forward to catalysing impactful healthcare solutions by funding Medoplus’s initiatives towards improving access to quality and affordable primary care for patients in rural India, while setting the foundation for a scalable and sustainable model!

UnHerd with Amrit Om Nayak: Turning the tide on wastewater treatment

Hosted by ACT, UnHerd brings you the unheard stories of individuals who are challenging conventional principles to disrupt the social impact landscape. From social entrepreneurs to venture philanthropists, dive into real-world conversations on what they’ve experienced and learned about changing the status quo.

In our latest episode, we welcome Amrit Om Nayak (Co-Founder, Indra Water) who speaks with Sruthi Shanmugam (Manager, ACT For Environment) about leveraging technology to tackle India’s water crisis, collaborating with industry giants like Tata and Unilever, and unlocking new ways to make water treatment both economically and environmentally viable.

Listen to this episode on our Spotify channel or watch the conversation on YouTube.

Sruthi: Hello folks and welcome to the eighth episode of UnHerd, a podcast hosted by ACT that delves into the extraordinary stories of individuals who are challenging conventional principles to disrupt India’s social impact landscape. 

Water, one of our planet’s most precious resources, is being pushed to the brink. Did you know that 54% of India is classified as water stressed? This means over half of our country is grappling with severe water scarcity, yet we often take this resource for granted. In fact, 74% of water and 81% of sewage in India goes untreated, with industries frequently releasing harmful forever-chemicals into water bodies, which is further complicating the challenge. 

Our guest today is someone who is working tirelessly to address these challenges. Amrit, the co-founder of Indra Water, is leading the charge on wastewater treatment, developing a technology that not only reduces water wastage, but also tackles those difficult to remove forever-chemicals. Under Amrit’s leadership, Indra has saved over 2.5 billion litres of water and reduced greenhouse gas emissions significantly. 

Amrit, welcome to UnHerd!

Amrit: Hi Sruthi, thank you so much for having me on the podcast. It’s a real pleasure.

The spark that lit the fire: Creating the economic value of water 

Sruthi: Amrit, let’s kick things off by diving into your journey. What inspired you to focus on water treatment? Was there a specific moment or challenge that made you realise this was the problem you wanted to solve?

Amrit: I think the inspiration to work on water goes long back, because I’ve grown up in the southern part of India, in the city of Chennai. When we used to wake up early in the morning, our daily activities used to be planned around the availability of water. It was so integral to everything we did. My co-founder, his father was into the chemicals trading business. So he had been to multiple factories and seen effluents or toxins being discharged untreated into freshwater bodies. So these vivid images from our childhood kind of stayed with us. We might have taken a different path in our academic careers and in our professional careers later, where I was into automotives followed by clean energy. Same thing with my co-founder. 

But we got this opportunity to treat stormwater in Seattle. We were roommates there, we were doing our masters at the University of Washington in Seattle. And we asked ourselves that if we could recover this water using our skills in energy, that we have learned over these years, can we extend it to really bad quality toxins and dirty water? So that was the trigger point for us that got us closer to water and we felt that we could do much more than just discuss it.

Sruthi: Your solution specifically works with forever chemicals. How have you managed this specific challenge? 

Amrit: See, we are an electrically driven solution unlike many others who rely predominantly on biology or chemical usage. Now, being electrically driven allows us to do multiple reactions at the same time. We could be coagulating suspended particles inside. We could be oxidising pollutants through multiple pathways which means we could be breaking them down by pulling away their electrons. The ability to be able to modulate that as water flows through your system holds us in great stead to be able to tackle very difficult toxins. 

Now, these are carbon fluorine bonds and these are very strong generally. So if you’re able to supply the right kind of potential and make the right kind of energy available, you could pull away the electron that holds that bond together and that has helped us become very effective. So the understanding of what is the right energy utilisation for treating different water, better process control, and of course, the innovations that we have unlocked with micro-electrolysis – we call it Electrox – these have kind of helped us unlock more value in these segments, enabling water which is safer for even human consumption.  

Sruthi: Out of curiosity, in your installations, is the water used within the industries itself or are they then being distributed to water bodies where they then get accumulated and improve the water tables?  

Amrit: The first step is the use within the industry. Water body cleaning and reclamation – these are activities where at least today, economic value cannot be quantified to a great extent. Who is it actually benefiting, apart from the environmental footprint? But when you are talking about industrial process reuse, there is a clear economic value which can be quantified.  

So it has got to start with this and it’s already happening. A lot of players in North India, Western parts of India and Southern India are already doing it and Eastern part of India will also join in because they are the bulk users when it comes to mining industry, steel industry and all that, where there can be huge impact.

Once we enter into that phase, where industrial process reuse has become mainstream, that’s when you have more water available for domestic use cases and sewage treatment. So industry comes first, because there is a business continuity case here, there is an economic value case here, followed by sewage treatment. Because if you are going to tap all the pollutants and ensure that the water is not going out, your water bodies are anyway going to start becoming better. 

Sruthi: I think you’ve had tremendous success working with marquee clients like Unilever and Tata and your technology has been implemented in various industries, right? Could you share a story or an example of how your solution has created real impact for your clients?

Amrit: I think one of the interesting parts of our journey is the first five years, where we were actually working with much smaller clients. Companies which have a much smaller balance sheet and where the requirement for water was much lower. And these customers were textile customers, they were customers in the food production area, they were customers in the pharmaceutical area. Now, working with these customers actually helped us understand that our product could be deployed either standalone, it could be combined with existing technologies, and more importantly even customer personnel – people at the ground level there could be trained to work with us and respond to different situations with our deployed water assets. Now that builds a certain kind of confidence not just in the product but also builds a confidence in our ability to control the performance of assets over a period of time. 

Now, there is a very unique use case with a textile customer and it’s a garment washing facility. We have been doing a very tricky wastewater [intervention] which has a lot of surfactants. Now at this facility, we have managed to recover almost every drop of water for reuse. It has either been used in industrial processes or it has been used for other non-portable activities like flushing or irrigation or even floor washing. So not a single drop of water is actually being wasted at that facility. And all this has been achieved with the help of the customer where they have also risen up to the challenge and worked with us. 

Our end customers include the likes of Unilever, Tata, and the Aditya Birla Group. All of these customers are important from the perspective of a recurring pattern of requirement across their businesses. So for Indra, progressing from these smaller customers to the larger ones has been very natural. And it has also helped build successful use cases, which can be applied to these larger use cases. 

First principle lens: The role of water treatment in business continuity

Sruthi: Thank you for sharing that story, Amrit. Water is a very complex space, right? Especially water treatment. And again, with industrial waste water, it unfortunately doesn’t have a direct economic value attached to it. Can you talk us through how you’ve tackled this mindset, how have you created adoption for your solutions in an environment where water is often undervalued?

Amrit: So I agree with you Sruthi. Water as a resource has been extremely undervalued and we have taken it for granted. We do not associate a monetary value with it because we get it almost for free most of the time. But it is critical to understand that water is not just important for our daily activities but it’s important for business continuity. 

A lot of the critical products that we use in our daily [lives] consume huge quantities of water [to manufacture]. So it was first important to understand that any disruption to water availability could impact businesses by not allowing them to continue production. The other part to understand is the economic value of water. Like, what if water is not available? What’s a value that can be attached to the downtime of your factory? Is there a value that can be attached to non-compliance or is there a value that can be attached to having to purchase more water at a higher cost? I think we are at a crossroads today where all of these questions have become really pertinent. It was important for us to go to our customers and help them understand that this is not just an activity you’re doing for the environment, nor is it just for compliance, but it actually makes business sense.

To use water and then treat it and reuse it at the point of source is actually an economically viable activity which can result in tremendous savings. It can also help them reduce the dependence on a centralised resource. Over a period of time, our customers have really come to see it. We have been able to demonstrate it with pilots and then with commercial systems. And the acceptance rate has significantly gone up. And we intend to continue on this path where we are going to spread more awareness. We are going to help them reuse more water and more importantly we are going to help them understand that industrial water does not need the highest quality fresh water. It could be done with treated water and freshwater should be left for human consumption, which is essential for life.

There are also a few new standards which have kicked in, which talk about minimum reuse for bulk users. The government has recently mandated that bulk users need to reuse at least 50% of the water. So that helps, because then they’re talking about offsetting freshwater demand and also reducing water pollution downstream because there aren’t enough centralised facilities which can deal with that. Further, there are policies around what is the minimum water generated by your facility versus the sewage treatment plant that you need to put up. So the government mandates that if you are generating more than a certain quantity of wastewater you compulsorily need to have that. So these things are egging people along and the compliance is becoming stronger. 

But what we lack in India, is differential pricing. Today water is priced only on volume.  Somebody like a textile plant which has about 10x lower pollutant load but generates 10x higher volume of water is charged higher than a pharmaceutical company which generates a very small quantity but with a very highly concentrated polluted load. So people should be charged on the basis of a volume slag based on consumption and they should be charged on the difficulty in treatment based on the pollutants or toxins that they are generating.  

Sruthi: Do you think the policy landscape is taking that turn right now? Do you see any early emerging trends toward that or is it more in the long future and not the near future?

Amrit: I think the first steps have already been taken where the National Green Tribunal has already made the draft norms of water discharge significantly tighter and stricter compared to before. That is the first good step. And there have been regulations like the water reuse policy for bulk users or looking at how a CETP (Common Effluent Treatment Plant) should be designed. So certain steps are being taken. 

I think it’s also related to the maturity of the water market. As the maturity of the market improves and adoption keeps going up, there’s going to be better economies of scale. The financials are going to make more sense and the cost of water is going to get better regulated along. In fact, there are a lot of facilities which are generating excess water after treatment, but they are unable to uptake it. So probably there could be a water exchange in urban areas where they are able to sell this water which could be easily used by industries in the industrial zones. They don’t need to use municipal fresh water for that. So this is another area which can come in, because we are looking at very large volumes of water in India.

Sruthi: Amrit, I know one exciting development we’ve heard and also supported is the launch of your upgraded technology, which is Electrox. It promises better efficiency and lower operational costs. Can you tell us what’s new with this version and how it’s going to take water treatment to the next level for you?

Amrit: Yeah, first of all, a big thank you to ACT for supporting the development of Electrox. It’s a massive upgrade over our previous reactor technology. And what really changes here is that we’ve been able to increase the amount of active oxidation sites, which is technically the amount of treatment sites available inside the reactor by 10X. Now, this automatically allows our reactors to treat water far more quickly than before. In fact, we’re able to treat sewage water in just 40 seconds of contact time in the reactor. Now that’s 25% faster from our previous generation reactors and our energy consumption has reduced by more than 15%, and in some cases, we’re able to actually see up to 30% reduction in energy consumption when we’re deploying it in commercial sites. Now all of this is possible because it’s not just been an iterative improvement, but it’s been a complete overhaul, keeping in mind the customer requirements in India. We encounter hybrid wastewater most of the time in India. So it was important for our reactors, our algorithms, our power supply systems to be able to respond quickly enough to these changing variable loads that come in. And the ability to have more treatment sites increases the probability of pollutants breaking down inside our reactor. 

So, this overall jump from our previous generation flow series and structural flash reactors to Electrox has allowed us to do much larger projects. In fact, we were earlier doing ~2-3 million litres per day projects and now we are able to target and actually deploy systems in the ~30 million litres per day category. So that’s a 10x jump in our ability to deploy systems at scale. And all this has come, while saving more [carbon] footprint. When we were small, we were saving about 70 to 80% [carbon] footprint compared to others. Now we are saving almost 90% [carbon] footprint compared to others. So you’re saving space, you’re able to consume less energy, and you’re treating water faster, and you’re generating less solid waste compared to before, you’re almost generating 23% less of solid waste. So all of this is translating into economic benefits for the customer. But one of the critical things here is that it’s not just improving the lives of our customers, it’s improved our own lives as well. We are making far fewer interventions with our system. Our operators do not require very high skill sets, nor do they require any critical assets for making interventions with the system.

So it’s become much easier now to work with extended partners as well for deployment of our systems. So overall it has impacted our scalability and the timelines over which the scalability could play out. 

Sruthi: Absolutely, I think one with the technology, you’re also saying time is of the essence and it fastens the process, but also it’s a huge cost benefit analysis for enabling adoption, at the same time creating massive impact, right? So very impressive, really excited to hear about Electrox and how it can scale. I just wanted to maybe shift gears a little – huge, huge congratulations on your recent fundraise. Could you share how this funding will help the larger vision for Indra? Where do you see the company heading, both from a business growth perspective and in terms of the impact Indra can actually achieve?

Amrit: Thank you so much about that. We did raise our Series A in January of this year. It was led by Emerald Technology Ventures and co-led by Mela Ventures and we had participation from Peak Sustainability Ventures who have been long time backers of our work, as well as Climate Angels and a few existing investors who reinvested. Of course, existing investors reinvesting is always a good thing because it shows that they continue to have the same kind of confidence in the company. For us, it is a watershed moment. In fact, internally, we call it kind of like the Henry Ford moment of, you know, water where we believe that we are creating a new framework where water systems can be built at scale. It’s no longer important to customise every system. It’s not really important to build every system from scratch. What is important is to shift this complication away from hardware, so the things can be scaled.  

We had deployed just 5,75,000 litres worth of treatment systems, daily treatment systems, in the first five years of our growth. And in a year after that, we deployed 37,80,000 litres worth of treatment capacity. And now, the next three months, we’re deploying another 48,000,000 worth of treatment capacity with our different customers. So this calls for a very different kind of strategy with regards to our ability to produce more in terms of the reactors and the critical components, our ability to provide our electrodes which are consumable to our customers at scale, even capacities for training and processing more of the client sample water because Indra doesn’t really believe in going blind.

We have a process in place where we allow our customers to use our pilots as trial systems. And our pilots use the same reactors as the ones that are used in our commercial systems. So what you get in a pilot is very close and reflects the true performance that you could get with a real commercial system at play. So with all of these factors, we’re trying to upgrade our capacities here, get in more team members, get better training modules in place.

We’ve been also focusing a lot on the partnership program, where we’re working a lot more with larger water players and EPC contractors or technology integrators and providing them training to be able to deploy our assets in multiple process schematics. So, this focus on scale for the next two, three years is going to be there. And we anticipate that this is also going to be helping us across other geographical regions.

Traversing tough roads: Changing behavioural mindsets towards water security

Sruthi: What were the challenges you overcame in your founder journey, even in the first two, three years? What were the challenges that would have almost had you say, okay, I’m dropping this now, but you didn’t? 

Amrit: I think the challenges were a lot about the mindset. Because water has been a commodity that’s been available at such an underpriced value. It’s been about why should we pay for our water, and more importantly why should we pay to clean it up? So that was a big challenge we had to work on, because we had to prove to people that it can actually be economically viable to clean up a resource which is so underpriced.

I think the other challenge was that the water industry is so fragmented and at such a nascent state, though it has been existing for over 100 years now, but the actual development of technology, actual development of financing models, or the industry itself in terms of maturity and execution, all of these are not at the same level of maturity as some of the other industries like automobile industry or manufacturing industry for that matter.

And it was important for us to help our customers understand that not every water plant has to be designed from scratch. It is possible to have a modular approach to water treatment as well. In fact, some of our customers earlier would not believe that you could segregate streams and have a small module taking care of one stream and another taking care of the other polluted stream and then you could combine it. That kind of flexibility to treat different streams differently and have different mixes of treated water. It could not, one could not think about it earlier.

Sruthi: I do want more words of wisdom from you as a founder that we can pass on to our listeners. Building a tech-driven solution in a critical sector like water is no easy feat. What advice would you give, especially when it comes to scaling, securing adoption for innovation?  

Amrit: I think it’s very important to realise that if you’re solving a tech problem and it unlocks great value for your customers, especially in the B2B space, it’s important to create use cases and that calls for restraint. It’s a general mindset that we scale very quickly the moment we build something. But if you’re in the infrastructure space, it can really backfire on you. So what’s important is to take time, perfect your product, get it as close as possible to where you really want it to be. It’s not going to be perfect, but then you need to get it out there to customers, especially smaller use cases. It’s always better to start small. Get the feedback and make it a part of a natural product development cycle that you’ve built a POC, you’re able to test it at the customer side, get their feedback in. So what you build ultimately is going to be what the customer is asking for. It’s never about us wanting to build something and then trying to convince a customer that they need it. Demand has to be organic and we need to respect that. So that’s one of the things that we forget in our quest to scale very quickly. 

For deep tech companies or companies working on hardware, it’s really important to go through this life cycle, really understand the market dynamics, understand what are the value adds, where do you position yourself? Understand your unit economics really, really well. Because since you’re doing R&D and you’re making mistakes and you’re also spending money on projects, it can all go wrong very quickly. So it’s critical to understand these aspects of your business before you walk up to a venture capitalist to ask for money. 

Future Forward: Indra Water at 2030

Sruthi: What is the vision for Indra Water maybe at 2030 or 2050?  

Amrit: As we get closer to 2030, we want to be able to treat that much water each day. That’s the kind of impact we want to make. We want to impact the lives of more than 500,000 people positively each day and not just over five or six years. And for that, scale is so critical. The other aspect that we’re really looking to do is that we want to drive the sector itself towards more maturity. Maturity in product offerings, maturity in how we improve the lives of operators on the ground and what kind of tools we make available. It’s important to upskill people in the water sector. 

So we want to create a framework where something like that is possible, where water quality is being monitored, decisions are better, there is preventive maintenance in play, reduce downtime, and make the life of an operator simpler so that they can upskill further and probably progress in their life. And the last part of the impact is we want to get to really high quality purified water while conserving more energy. 

In India, I think we generate about 72,300 million litres of sewage per day and we generate almost 13,000 million litres of industrial effluents per day. So that is a massive quantity. And even with the work that we’re doing in Indra, we’re not even scratching the surface with that. So [I think] it is important for a lot of innovators to come together, collaborate, and build solutions at scale by supporting each other. So we really look forward to collaborating with people who come up with new ideas.  

Sruthi: Thank you so much, Amrit. This has been such a fascinating conversation. The work you and your team are doing at Indra Water is just not solving an environmental problem, but you’re also reshaping how we value and protect one of our most essential resources.

Amrit: Thank you so much, Sruthi.  

Sruthi: This brings us to the end of our eighth episode of UnHerd – a podcast presented by team ACT. If you enjoyed this episode, subscribe to our Spotify and YouTube channels, where we’ll bring you more unheard stories of people who are passionate about creating impact at scale in different ways. People who truly stand apart from the herd.

ACT For Environment welcomes Greenpod Labs to its portfolio

Food waste is a global challenge with alarming environmental implications. It accounts for a staggering 10% of global greenhouse gas emissions, surpassing even the aviation industry’s carbon footprint. In India alone, nearly 40% of fresh produce is lost post-harvest due to inadequate storage and transportation, further exacerbating the problem. This waste not only contributes to climate change but also represents a significant economic loss.
Greenpod Labs is tackling this challenge of food waste with its innovative biotech solution. By harnessing the power of biomimicry, they have developed a patented sachet that when placed in crates during transportation, significantly extends the shelf life of fruits and vegetables. This innovative approach has the potential to revolutionise the food supply chain, reducing waste and its associated environmental impact.

Greenpod Labs’ technology leverages natural plant extracts to activate the inherent defence mechanisms of fruits and vegetables, slowing down the ripening process and preventing microbial spoilage. Their product has already demonstrated remarkable success, extending shelf life by 40-80%. Since its commercial launch, Greenpod Labs has demonstrated strong progress by conducting more than 200 B2B commercial pilots. Their solution has already prevented an estimated 20% of food waste, resulting in the abatement of approximately 1,000 tons of greenhouse gas emissions. With ambitious plans to expand their product line and market reach, Greenpod Labs is projected to mitigate 400,000 tons of greenhouse gas emissions within the next three years.

ACT For Environment is supporting Greenpod Labs to accelerate the product development of 2 high-demand products – Strawberry and Grapes – which will help them go to market in time for the upcoming season to rapidly enable market expansion. Our funding will enable them to use specialised equipment that will help measure product efficacy and influence 7x faster product development.

We are excited to partner with Greenpod Labs on this journey and are confident that their innovative solutions will play a pivotal role in creating a more sustainable and resilient food system for India and beyond!

UnHerd with Mohit Bhatnagar: Catalysing change through capital, connections and collectives

Hosted by ACT, UnHerd brings you the unheard stories of individuals who are challenging conventional principles to disrupt the social impact landscape. From social entrepreneurs to venture philanthropists, dive into real-world conversations on what they’ve experienced and learned about changing the status quo.

Our seventh episode welcomes Mohit Bhatnagar (MD, Peak XV and Board Member, ACT) who, in conversation with Aakanksha Gulati (CEO, ACT), shares his learnings on what it takes to catalyse social change through collective action and his insights on the importance of founders building for Bharat.

Listen to this episode on our Spotify channel or watch the conversation on YouTube.

Aakanksha: Hello folks and welcome to the seventh episode of UnHerd, a podcast hosted by ACT that delves into the extraordinary stories of individuals who are challenging conventional principles to disrupt India’s social impact landscape. 

Our guest today is a pioneer in the Indian venture capital space. He’s a Managing Director at PeakXV, formerly known as Sequoia Capital India and Southeast Asia – one of the largest venture capital firms globally.

Mohit has helped catalyse some incredible founders and has led investments in companies that you might have heard of – like Zomato, Freshworks, OYO, Meesho, and Cars24 amongst many others. He started out as an engineer at Ericsson, soon after which he co-founded a mobile startup called Brightpod. He then returned to India from the U.S. to join Bharti Airtel in 2002, helping scale it to the first 100 million users.

Armed with sharp insight on how the internet and technology could disrupt India in the coming decades, and with a deep desire to be part of India’s growing entrepreneurial energy, Mohit transitioned into the venture capital space where he’s played a significant role in leading India’s journey towards becoming a global startup hub. How I know Mohit, however, is as a philanthropist with a big and bold vision – a vision somewhat different from what we’ve seen in the philanthropic space in India over the last many decades and we’d love to deep dive into that more today. 

Welcome to UnHerd, Mohit!

Mohit: Thanks, Aakanksha! You’ve done me proud with that introduction.

Aakanksha: I think that was just a short version of everything you’ve done over the years! But getting right to it, Mohit, I’ve heard you describe yourself as an accidental VC, but as someone who’s looking from the outside, even when I connect the dots backwards – to me, your professional journey makes a lot of sense. A young engineer and failed startup founder with immense learning. Then a professional who led an internet mobile juggernaut’s growth in its early years. So it’s no surprise that you were able to channel all that knowledge into leading India’s tech startup boom from the forefront. But connect the dots for us a bit on your philanthropic journey. How did your interest in social impact come about? Were the seeds planted in your early years or was this a gradual evolution?  

The Spark That Lit The Fire: Catalysing a bias for ACTion, the startup way 

Mohit: So Aakanksha, I became a VC all the way back in 2006 and one of my early investments was in Ujjivan Microfinance, and it allowed me to see how you could create a very successful commercial public small bank while also alleviating poverty. I saw the double bottom line impact that, in this case, venture capital could provide – where you were basically not just creating a very well run, profitable enterprise, but you also did good for the communities that nurtured that company. I saw that same trend play out when Zomato gave birth to Feeding India and to Robin Hood Army, where it was all about creating a business around food, but it also meant you could actually feed the hungry and the not-so-privileged. At Freshworks, creating programs that allowed Computer Engineering and Science to be offered to folks who did not have access to it, to helping women come back to work after a break. So I just found all these different entrepreneurs who were building very exciting businesses, but while they were doing that, they had somehow found this ability to actually nurture and give back to the community; to the communities that were sort of giving birth to them.

Mohit: I think it is firmly established for me that founders are very unique human beings. They have this uncanny ability to go long, to be relentless in their pursuit of trying to achieve something that creates a large company, but also solves a really hard-to-solve problem. And so, if they can build these massively successful companies, they can definitely also lay the foundations for a better world. And I think that’s where it all began to come together.

Aakanksha: Let’s get a little bit more personal, Mohit, because I think as you started noticing this in your professional journey, I know you also started dabbling as a donor, you were starting to sit on some not-for-profit boards. And in particular, I know there’s a plan that was made on the back of a napkin with Ashish Dhawan. So share a bit more about that? How did all of this culminate into you saying, hey, actually, I’m someone who also wants to become a philanthropist?

Mohit: Given that I was convinced that founders can create massive change, I started writing grant checks in an individual capacity to some small businesses. I remember this one particular founder who came to me looking for a consulting gig. He had unfortunately gone blind during the course of a very successful career. And I told him, instead of giving you a consulting gig which will get over in six months, why don’t you actually create a company that can actually help blind people navigate their mobile phones more efficiently because you seem to be doing it quite well. You just arrived for this meeting with an Uber!  

And so, Pramit created this software application called Louie that actually helps blind folks voice navigate multiple mobile phone screens. And I was going about this journey enjoying these kinds of creations, till I realised that they all suffer from the same common set of problems. They need their next round of capital, they need to hire world-class talent, especially on the engineering side, to build really world-class products. They need networks that can actually help them scale and get promoted across various state governments or various private enterprises. And it was with that thought that I sat down with Ashish (Dhawan) because he had obviously lived a private equity journey and had now started Ashoka and was giving back at scale.

And I think that’s the napkin you’re referring to, where we actually used the placemat at Amour Cafe at Malcha Marg to actually draw out a little bit of a picture that shows how we can have these different verticals around Health, Education and Environment where we can create a platform that allows them (founders) to get easier access to funding, easier access to people and easier access to government, when it makes sense. And I think that was the birth of the idea, at least in my head.

Aakanksha: So it seems like all of this was brewing, it was culminating into something that was drawn, and then COVID happened. And I think that’s when we saw a lot of this coming together in a big way Mohit, because ACT raised almost 600 crores during that time and deployed it to create great impact. I have always felt that it really brought your philanthropic aspirations and mission and vision to life in a big way. So share a little bit from that time? What did you learn about philanthropy, about impact in ACT’s first avatar, and maybe also, what did you learn about yourself?

Mohit: Yeah, it was a crazy time. I think COVID was the closest I’ve seen to war. As things were just failing all around us, each one of us looked inward, made sure our families were safe, made sure our firms, our companies, and our employees were safe. But it was at such a scale that I think it shook us all from inside. I remember a bunch of us investors and founders – Abhiraj (Bhal) from Urban Company, Mekin (Maheshwari), Prashanth (Prakash) and Shekhar (Kirani) from Accel, GV (Ravishankar) from Sequoia. We all got together and we were like, we’ve got to do something here. And I think what resulted was a very special period where literally on a daily basis, we were spending close to 10 to 12 hours reviewing ideas that could actually put a dent into this massive challenge that India was facing.

To pick one, I remember oxygen being by far the single biggest challenge – as to how we basically get all forms of oxygen into India and Indian hospitals quickly. And we had a group that was basically overnight learning all about PSAs or these oxygen plants. We put 106 of these machines, using startup ecosystem infrastructure. And we got them put into the smallest hospitals in the widest, most far-out states of India. We had to lift close to 30,000 plus oxygen concentrators from places like China and others. And we used the logistics infrastructure of the startup world, think Delhivery, think Flipkart, and imported these machines and then were able to distribute them. We used the balance sheets temporarily of many of our startup ecosystem players like Zomato and others to actually help place the orders for many of these oxygen tanks. So my single biggest learning was how everybody came together.

Mohit: But the reason it was working was just shared trust in the collective – that we were trying to do this in a much more purposeful way for the country. So the single biggest learning is doing this in a collective way is way better than trying to do this individually. 

Aakanksha: I remember I was watching it from the outside during that time. And I remember the word that kept coming in my mind was…it just felt magical. And you use the word ‘collective’, and I know many people since have spoken about how ACT was one of those really great examples of collective philanthropy and collective action. And I think for me, a few things that really stood out during that time was one, there was no full-time team. At the peak, there were 400 or 500 volunteers, and yet work streams were forming, great outcomes were being delivered, people were really creating their own seat at the table, building conviction about what was the need of the hour – they had a high bias for action, were using data and experts, and leveraging the ecosystem across the private, social and public sectors to really bring it all to life. But transitioning from that, what would be interesting is to share about how that evolved into ACT in its current avatar and how we describe ACT today is that we call ourselves a tech first venture philanthropy platform for social change in India. But embedded in that are at least three ideas, if not more. The first, around tech first solutions for social change. The second is around venture-like grant making. And the third, which you’ve spoken a little bit about already is this platform approach. So share a little bit about how that kind of evolution happened? What were the underlying insights and what really gave you hope that this would really be the next chapter that would be worthwhile?

Mohit: Like I said, COVID was a little bit of a wartime scenario. And when we all reflected as it was coming to an end, I think we all realised that we had all gained more than we had given. It was very fulfilling for a lot of us involved that we were able to think beyond our own personal needs and come together to do something a little larger and more purposeful. And so, there was this strong thought that we have to sort of keep the platform going because we don’t know when the next crisis is going to come, and we certainly feel like we can create impact, so this is something worth doing. 

There were two big challenges. First is, everyone made time for fighting COVID and then everybody went back to their day jobs. And so from 350 volunteers who were fighting COVID along with us on the ACT platform, we had to now quickly transform to a full-time team. And I think that’s one of the biggest wins that we’ve done collectively here with your help and your leadership, is to actually build a solid, high-quality team. 

The second thing I realised is health consumed us all during COVID, but a lot of folks in the startup ecosystem cared about other causes. Things like education, environment, equal rights for women were equally important causes for many folks in our ecosystem. And since this had to be a collective and a platform, it was important that it stood for the three or four largest purposes that folks cared about. So we broadened it from just Health to include Education, Environment, and Women as three new verticals. Each one of them having their own dedicated teams, each one of them having their own IC where ideas are brought up to the IC and grants are given. 

[It is] super important that we include people who know the most about the problem before we try and attempt to solve it with the tech-first approach. So If you look at our three ICs, we have an Education IC, an Environment IC, and a Health IC. On the ACT For Health IC, we have people like Nachiket (Mor), who actually spent decades thinking about how public health can be envisioned for India. People like Dr. Ajay (Nair) from Swasth, Sandeep (Singhal), who’s a venture capitalist. Similarly in ACT For Environment, we’ve got GV (Ravishankar) and Prashanth (Prakash), who try and filter through ideas to see where most change can happen. On ACT For Education, we work together with Ashish Dhawan, who has spent time at Central Square Foundation, creating a beautiful institution there. Mekin (Maheshwari), who’s ex Flipkart, but now spends all his time helping education through government initiatives. I think bringing in these cross-functional experts is one way that this platform comes alive for me. 

The second thing is solving common sets of challenges. It’s easy to say we should be tech-first. It’s really hard for us to expect our grantees to hire and access world-class tech talent. So if you see that as a common need, you can create a platform like Tech Advisors, where we go out to the startup ecosystem and say, we don’t need your money, we just need your time. If you’re a programmer and care about social causes, can you spend some time with our startups and actually help them create the right technology architectures? For example, how needle moving would it be for a grantee at ACT to get a 12 week access to a UI/ UX expert from Urban Company or an ex Google Engineer that actually spends a 12 weeks sprint with them and gets that thinking and process correct. 

And when you’re starting something as wide as gender parity, you need to come from a place of actually seeing what the current data is. And we can talk about this till we go blue in the face, but I love the team’s approach of saying, let’s make gender parity first come alive in our own startup ecosystem. And to that extent the WISER report – that has 200 startups participating and has McKinsey putting together the structure and then working with people like Udaiti to put together an annual research – is highly thoughtful and insightful around the current state of affairs. 

I think at this point now we have close to 40 grants given across these different verticals post-COVID. And close to 15-20% of them have got follow-on funding, which by the way, just to digress, is exactly the venture model. 

The venture capital model is that of the power law. Out of all the investments we make, close to 10% or 15 % of investments are the ones that really drive the mega returns of the fund. And I think that’s the new thinking that I hope ACT can bring to the world of venture philanthropy. I think what we want to try and catalyse here is moonshot ideas to solve really hard-to-solve problems that haven’t got solved. And it’s completely okay for 15% or 20% of the ideas that we give initial grants to be the ones that scale. Because these are hard problems and not every idea that we apply to it will work. And so this ability to think that risk is good, not everything has to work and it’s okay to fail so that you can come back stronger on your second idea and we collectively learn is the venture philanthropy model that I think we really want to try and underscore.

Traversing Tough Roads: Balancing risk and impact

Aakanksha: I want to double click on one thing you said Mohit, because this used to come up a lot in our early days, less so now. But you know, a lot of people would ask us that this is philanthropic capital. And some of the solutions are not going to make it, which has happened by the way. There are some incredible solutions that we backed, who unfortunately were not able to figure out a sustainable business model that worked for the Bharat audience, which we are very, very centred on. And so, that’s one of the things that comes up – how do you make peace with the fact that this is supposed to be money for impact, but you’re saying that we need to have a risk appetite. Would love to hear your take on that.

Mohit: Look, at the end of it, you’re solving for impact. Everything else is mere conversation to get that impact. I don’t think we benefit the world or India by becoming the 101st foundation that does it the same way. What we’re attempting to do is an experiment called venture philanthropy with this new approach of risk taking and moon shots. It may or may not work in itself, but we are willing to give it a go. And I think the answer is, as long as we hold the bar high on impact. So for example, let’s take a company like Rocket Learning that we’ve partnered with. When we first started with them, close to a third of their annual budget came from ACT. But today, less than 10% of their annual budget comes from ACT. So it’s an example of how we can catalyse others to start giving and participating in growing some of these social unicorns.

Rocket Learning has over 3 Mn learners across 10 states of India. They have finished an RCT with J-PAL that suggests quite carefully that anyone who goes through a Rocket Learning course is better prepared to succeed in school. Parents are changing behaviours to actually spending more time with their children to make them successful in school. I think it really doesn’t matter whether there are two other Rocket Learnings that did not work in order for Rocket Learning to work. It’s more important that the 3 Mn learners and that Rocket Learning scales to 30 Mn. 

Aakanksha: Very, very well put. So building on the Rocket point Mohit, what do you feel actually has been the most exciting part of the last three years given our current model of venture philanthropy? It has been a short span of time obviously, and like you keep reminding all of us, this is not a time to declare victory at all, far from it. But share a bit on what’s been exciting and fueling that energy for you?

First Principle Lens: Developing successful models of change for Bharat

Mohit: Yeah, I think it’s important to remember that nothing’s really done yet. It’s 1% done, if that, and we’ve got miles to go. I would say there are three things that are beginning to give me at least confidence that we’re on the right track. The first one is it’s hard to be a founder in the social impact sector. It’s super hard. It’s a frustratingly long time to be able to see the impact that you’re trying to see. It’s super hard to access capital for you to actually attract the best talent and then go long. It’s super hard to work with many other constituents and partners who actually ask more questions and ask for precise answers way before you’ve actually discovered what the answers can be.  

I think that, when we create a Rocket Learning, where someone like Azeez (Gupta) who graduated from Harvard and had so many other options in life that he could spend his career on, decides to become a social entrepreneur. Someone like ACT, along with the ecosystem, supports him. He then becomes a role model. He, Utsav (Kheria), the entire team, then become role models for the next set of founders who have a choice to either go into the for-profit commercial world or actually go in the social impact world. So I think we’ve helped create a few role models. I look at Karya, look at Rocket Learning, I look at many of our other founders. They’re beginning to demonstrate some of the characteristics and skills that inspire the next gen.

I think the second thing we’ve done is, outside the individual company, we’re beginning to establish a few new business models. For example, Karya uses this concept of, we’ll pay you well for the work you do. They actually use rural Indian women to help perfect the models, the AI models being created by the Valley companies. And you can ask anybody to upskill. Sometimes the benefit of upskilling and paying for that upskilling is not so obvious to the person, but not only are these women now earning, they’re actually gaining their confidence and now they’re going to be upskilling themselves because they want better lives for themselves and their families. So I think these are new business models that we will try and put into place, which again should help provide new frameworks for the next gen. 

And finally, capital is scarce in social impact, and I think when we provide this initial seed capital from ACT, it allows business models to get created. It allows companies to move the ball forward. Cloud Physician is one of these companies that ACT had partnered with during COVID time, when it was so hard to go face-to-face for medical reasons. Cloud Physician’s remote management of ICUs was a critical reason that ACT gave them a grant. Well, that business model has scaled and today is very relevant because now Cloud Physician now services over 200 hospitals across India in a for-profit manner and they have attracted venture capital funding for their next round. So giving rise to new business models that then catalyse further rounds of funding would be the third thing. So role models, new business models, and catalytic funding would be the three things I think that make me feel we’re on the right track.

Aakanksha: Love it. And so the flip side of that coin, what do you feel have been the biggest challenges or, even in the coming time, roadblocks that we might face? And I’ll share some candidly, which again, we do grapple with. I think the first big one is just this – the hope but also the peril of really betting on tech first solutions, right? I continue to believe that given the scale of our country and if we really want to see some big change in our lifetime, I feel technology is key and that both digital tech and deep tech are going to be critical enablers. Having said that, they do come with their own challenges, again, because of the (Bharat) audience that we’re working with. There are behavioural roadblocks, access roadblocks, affordability roadblocks that come in the way. So that’s one big one. 

Another one that we also hear about a lot is it is going to be hard for one solution to really be able to attack all of what is Bharat, right? It is just a very, very diverse population that varies across cultural context, language, again, economic layers and so much more. What do you see as the biggest challenges that ACT needs to be prepared for in the coming time and in being able to really double down on this tech-first venture philanthropy model?

Future Forward: The path ahead for social entrepreneurship

Mohit: I hope to see more founders and more capital. These two things would be the challenges that I would focus on. I feel with things like ACT and other foundations out there, we just don’t see India’s best talent stepping in to solve some of these hard problems. And I wish I could wave a magic wand to tell people that this is a more purposeful, better mission to follow in life. And if you can give your best years to solving hard problems in education and environment and healthcare, I think we’d all just be way better off. So attracting India’s best talent to these problems is probably statement number one. To that extent, I want us at ACT to try new experiments around incubation, where we actually pick some of these hard problems. So that would be one problem area. 

Second is, I hope eventually, if you go out and you become a $10 billion company, I would want you to give 1% and create a foundation of your company. If we can create a $100 million foundation across 10 companies, that’s a billion dollars of foundation (capital) that can emerge from the startup ecosystem.

Mohit: It’s not just the quantum of money, but those same founders will have a massive vision and ability to actually execute against that vision to use that money in a very catalytic way. So I want to attract more capital that comes not from things like CSR, which is a little bit of a tick box for many, but literally put a percent of your very valuable company into giving back to the communities that have actually nurtured you to be so successful. Capital and people.

Aakanksha: Thank you for surfacing both of those. I want to go back to founders because actually that’s been a theme, I think, in everything you’ve shared today – how your journey in the space began, what’s going to be really valuable in the coming decade as you just articulated. And so one thing again I’ve heard a lot of VCs talk about is – here are the traits of a successful founder, founders who are going to go on to build great companies, maximise shareholder value – these are their recognizable traits. Over the last four or five years, what do you feel are the traits of a successful social entrepreneur? What are the qualities you feel they exhibit, the skills they need to bring to the table to ultimately create what you said, the double bottom line?

Mohit: I think one common trait, whether you’re getting invested in by PeakXV or you’re getting a grant from ACT. Founders need to show up every day. And they need to do that for over a decade. If you really, really apply yourself to a problem for that long, you will find a way. You will crack it. And so this trait of going long, not taking short-term decisions, but knowing that you’ll be doing this and working on this problem 10 years later, just is a very different kind of human being who doesn’t flit or get distracted every time there’s a challenge that comes up. I think the one thing that’s different that I’ve noticed in our social impact entrepreneurs is you don’t need to be so sharp elbowed. For you to win, nobody has to lose. There’s the ability to be a whole lot more collaborative knowing that you have like-minded folks who are trying to solve the same problems and the ability for you to share. For example, India is such a great example of creating Digital Public Goods. I would want ACT to give a lot of grants to a startup who then creates digital public goods that are easily given and transferable for no cost to other startups so that they can keep building on top of that. So I think this collaborative nature is a core part of our entrepreneurial ecosystem.

Aakanksha: Couldn’t agree more. Mohit, you’ve seen a huge transformation in India, would say, maybe 2010 to 2020 with the startup economy and again, India becoming this hub of the largest number of unicorns only behind, I think, U.S. and China. What is your hope for India at large for the coming decade? Especially when it comes to the kind of social change or social movements you want to see in the country, what comes to mind?

Mohit: I think one of the biggest issues going on in the world right now is that the rich are getting richer. Globally, we’re seeing issues around immigration into rich countries and the set of social challenges it’s creating. I think given the size of India, it is hard to move the country as one together. There will be these pockets of acceleration across different parts of our population.

Unless we are able to constantly think of things like the digital divide, constantly think of how digital payments can allow for a more inclusive future, I think we risk seeing some of the frustration and then some of the negative elements of that. And so the dream I have at least is while we continue to measure our success in GDP and growth and so on and so forth, is this ability to measure our success in how many people are able to get a solid education up to 10th grade. How many people have access to basic and better than basic healthcare. The environment, I would say, continues to be a lower priority in India than it needs to be. It gets a lot of lip service, but we are getting more and more accustomed to living in dirty and polluted cities, that’s got to change. So I think India of the future is one where the quality of life, I would say the disparity is not as much.

Mohit:  I think it’s super important at this stage to create very successful role models that others can follow. India had its first set of IITs and they’ve become globally so successful and sought after. Ashish is trying that with Ashoka and you know, Ashoka’s success in itself will not change India, but Ashoka’s inspiration to so many other institutions getting created will transform education. So I feel like that’s the role we play at ACT. Our job is to create social unicorns, if you will, that really deliver an impact in education, in the environment, in health, in gender equality. And if we’re able to do that, not only will we see that one success in that one or two companies, but we should hopefully create a little bit of a snowball effect.  

Aakanksha: Superb. And I’d love to end with a call to action, Mohit. If you had to make a clarion call for the young people in India; folks who are in a position to lend their voice, to lend their time, to lend their money, what would be a big bold call to action that you would make?

Mohit: Look, honestly, this is not a ‘nice to have’. This is not a clarion call; I would say it’s each of our responsibilities to get involved and make yourself accountable to yourself that you need to not just pontificate and talk about these issues, but get involved to solve them. If you think the ACT way is a way to solve it, get involved with us, with your time, your money, or your voice. If you feel there’s a different way to do it, that’s fine too. But get involved. Don’t be a bystander passively to the set of challenges that India faces.

Aakanksha: Love it. Thank you so much, Mohit.

Mohit: Thank you Aakanksha, thanks for everything you and the team do.

Aakanksha Gulati: This brings us to the end of our seventh episode of UnHerd, a podcast presented by team ACT. If you enjoyed this episode, subscribe to our Spotify and YouTube channels, where we’ll bring you more Unheard stories of people who are passionate about creating impact at scale in differential ways. People who truly stand apart from the herd. Follow us, like, subscribe and share!

 

UnHerd with Tarun Saini: Building ed-tech for Bharat

Hosted by ACT, UnHerd brings you the unheard stories of individuals who are challenging conventional principles to disrupt the social impact landscape. From social entrepreneurs to venture philanthropists, dive into real-world conversations on what they’ve experienced and learned about changing the status quo.

Our sixth episode welcomes Tarun Saini (Founder, Vidyakul) who, in conversation with Sunaina Mathur (Manager, ACT For Education), shares his experience of building an ed-tech solution for Bharat and talks about the importance of knowing one’s user.

Listen to this episode on our Spotify or watch the conversation on YouTube.

Sunaina: Hi everyone and a very warm welcome to the sixth episode of UnHerd – a podcast hosted by ACT that delves into the extraordinary stories of individuals who are challenging conventions to disrupt India’s social impact ecosystem. 

As you all know, India gained tremendous momentum in online learning during the pandemic and today, is said to be the second largest e-learning market in the world. While we have over 250M children in India’s schooling ecosystem, 80% of these children actually attend state boards. Hailing from underserved communities, these people often do not find high quality, contextualised ed-tech solutions that can help them in their learning journey. 

This is exactly the problem that our guest founder will be talking about. Tarun, from Vidyakul, is on a mission to ensure that ed-tech levels the playing field for Bharat’s children. Having grown up in a small village near Ambala himself, he has witnessed firsthand the constraints of a rural Indian classroom and set out to create an affordable solution that caters to state board students exclusively. An affordable app-based freemium solution that hosts educational content for Hindi-medium, English-medium, and vernacular languages, Vidyakul is helping over 2.5M students across Bihar, UP and Gujarat find success in their board exams to unlock brighter futures. 

Welcome to UnHerd Tarun, great to have you with us today!

Tarun: Same here, Sunaina, and thank you so much for giving me this opportunity.

The spark that lit the fire: Early experiences that fuelled the mission 

Sunaina: You started your life in a small village near Ambala. You grew up, finished your higher education in Australia and spent almost six years working in Australia, which for a lot of people is the ideal life trajectory. But you decided to make that shift back to India. Could you share a bit about that journey?  

Tarun: You mentioned it was an ideal life, but it’s not an ideal life honestly. The struggle is 10 times more than it is here.  

As you mentioned, my childhood was in Ambala. I’m from a small village, which is so small that you could see it in two minutes if you wanted to. Everyone knows each other and that is the beauty of the village. I completed my schooling in a Hindi medium school. Our village had one teacher who taught us everything – physics, chemistry, math – all the subjects.

I had often seen that parents or families believe that they can financially afford to either spend money on their boys or on their girls. If they had enough money, then it was a very different situation, but if they didn’t have basic financial stability, then most families would spend more money on the boys.

But when I landed in Australia, I saw the atmosphere was very different. The value of  women’s education is very different. And after years, when my sister got married and came to Australia, I saw how she built her life. She did her M.Com from a private university and in Australia, she became a chartered accountant and began running the firm. So, with that, we both became ideals for our village. Whenever our friends and family saw us, they saw how our financial situation had changed.  

Our experience made us realise how important education is. One is academic, the second is financial literacy and spending time away from one’s village and home. That was a big learning experience. When I used to travel to India from Australia, where the education system was robust, I saw that our villages hadn’t seen much of a change. So I thought, why not do something to empower the background we came from.

I had built a house in Australia, I had my PR. But I thought, let’s just go back and see how we can start up. I still remember, I made that decision within 7 days. I went to my sister and told her, I’m going by an Air India flight tomorrow. This is the key to my house and car. I may come back, I may not. She said okay. You go ahead. That’s how the journey started.

First principles lens: Building user centricity from the bottom up 

Sunaina: There were a couple of interesting things you said, Tarun. First, the fact that girls don’t get equal opportunities and as you grew older, you understood that maybe some things could be done differently. And we’ll come to that a little later in the conversation.  

The second very interesting thing you mentioned, was the network effect you saw in the village because you and your sister set an example which inspired the rest. Can you talk a bit about that network effect in the village? What made you want to build for Bharat?

Tarun: I think the most important thing is that I come from that same market. Every entrepreneur should be familiar with the market they’re building for. Understand how the consumers live, what they buy, what they use. Each of us three founders at Vidyakul come from the same background. So, that was an advantage.

As for why Bharat? Apart from a deep rooted connection, it’s fun to do something for where you’re from. And I believe very strongly that every family’s situation can change in the Bharat segment, and it can happen through education. Education is the only weapon for them to come out from these situations. 

Sunaina: That’s very beautifully put, Tarun. But this audience is very price sensitive, acquisition costs are very high. How do you connect with your audience? What’s the secret behind Vidyakul’s user stickiness? 

Tarun: We earlier spoke about the community effect, I will give you a very small example. In a village, if even one farmer uses a fertiliser or a new seed variant that improves the crop and yield, the entire village will shift to using that seed and fertiliser. This is because the village is a very small community where everyone talks to one another. For example, when I went to school, the entire village knew which tuition I went for, which books I carried, and if I looked even a bit healthier, people would ask my parents, “What is he eating?”  

 So the community factor in a village is very very strong. I would say that if you give one person your product to use, and that person understands your value and outcome, then by the next year the entire village will be using your product. 

So when building for Bharat, you really need to understand the district, taluka, and village to map it. It’s a very deep market and that’s why I said, those from Bharat know how to innovate for it. (But yes,) it’s a very price sensitive market. Students compare your price with the value they gain out of the product, and education is very high-stakes.  

Education is more of a service market I would say – it’s value driven and so the outcome is at stake. So, you need to be very careful with the quality. We measure impact by assessing a student’s performance before and after Vidyakul. For example, a child who used to get 50% in his exams, who then started getting 70-80% and has consistently improved. We have mapped this very deeply for every child who comes to Vidyakul.

So it took a year and we saw the network effect take place in one village. We visited that village and highlighted the student’s example. That she – let’s say she’s Ram’s daughter who studied at Vidyakul – has topped the district. If you publish that (information) in that particular district and village, where everyone knows everyone, it becomes impactful. And the quality that you deliver should be consistent. 

Sunaina: I want to dig deeper into gender. You spoke about your own home and the problem of inequity is so pervasive in even urban India, and it’s quite ingrained in rural India as well. So how do you navigate this at Vidyakul?  

Tarun: 100%. I think this is the day to day task for us to educate the families.  

Education is a movement and we’re just at its starting point. Awareness is the most important thing. Parents need to know how much value education will create for their children.

 If we speak of women’s education, in tier 3 and tier 4 towns, mothers are very aware, because their mindset is very clear. Whatever they went through, they don’t want their daughters to go through. They are very clear that their children are destined for more than just household chores.

So when you target boys, you usually run campaigns for the dad. But when you run a campaign for girls, the mother should be there. Because the emotions are much stronger. If she fights for her daughter’s education, the husband will listen.

Traversing tough roads: Building with patience and deliberation 

Sunaina: Thank you so much for sharing that Tarun but it wasn’t an easy journey. It was an uphill battle, especially considering the time that ed-tech has been having. And you’ve still been at it and you’ve been able to build a sustainable business out of it with a very price sensitive audience. If you can share a bit about the challenges that you faced during this journey, and how you navigated them?  

Tarun: Everyone has the impression that as soon as Covid came, the ed-tech landscape began to boom. But honestly, that was the first stage of ed-tech in Bharat. Those in metro cities were already aware of ed-tech–how to use it, and they had the money. But when it comes to Bharat, they knew nothing about ed-tech when Covid hit. There was some distant awareness through platforms like YouTube and Whatsapp, but that’s when the ed-tech market in Bharat actually began forming. 

While in metro cities the usage of ed-tech is falling, but in Bharat, it’s just starting to rise. And we are very proud to say that within the last 3 years, we have built a very strong fundamental business, where we’ve gone from 1000 paying users to lakhs.  

I think the biggest challenge was being patient. As a founder, you want everything to happen within a month. Second is building the team. I think for us the biggest advantage was that we came from a similar background, but finding the right mindset is a very unique task because you can get good people who actually build for the metros and they understand their market. But people who are building for Bharat are in very limited companies and you have to go in the districts or states to find the right people to build with.

Third, when we started, we mostly got influenced by other ed-tech apps. And this is the first stage with founders. They take an app, say it’s very good and think it’ll be successful if they change it in certain ways. But it doesn’t work like that. One day we said, we are going to build for our own market. We’ll build a product based on our own understanding. And right now, we are at a stage where our product is very unique, and is so deeply embedded in Bharat, that we know if there are issues in particular districts with a particular subject, their homepage will actually reflect those issues. That’s how deeply we’ve understood our end users. 

So I would say, don’t get too excited in the early stage. Don’t copy anyone. And we made that particular mistake initially, so we learnt to stick with our audience and build for them.

Future forward: Advice for entrepreneurs building for Bharat 

Sunaina: Two things that you said that I do want to highlight. One big thing is building bottom up. Not just the product and the feedback, but even the team. Because ultimately, for every insight, you won’t be able to go on ground. And that’s where your team’s insights become valuable. That is why, even though the Vidyakul team has 100 plus people, the Bharat centricity is still there. 

And the second thing you said, that ed-tech in Bharat is still nascent. During Covid it was in its awareness phase and only now is it reaching widespread acceptance. If you were to articulate specific advice for people who are starting out in ed-tech and tell them about the Bharat opportunity, what would you like to tell them? 

Tarun: It’s important to build knowledge and perspective of Bharat. Most people building from ed-tech have themselves been through CBSE and good schools, and are therefore solving challenges they faced themselves. But CBSE is a very small part of the entire education system. UP alone is much bigger than the CBSE. CBSE has 21-25 lakh students in 10th grade and UP’s Hindi medium board has 32 lakh students yearly, so it’s much bigger. So those who don’t come from that segment will have challenges in building that mindset.  

I truly believe that the day we see more founders from Bharat, they will automatically start building for Bharat. That I am 100% sure. Because they have lived that pain, they are able to relate to it.

Sunaina: Building for Bharat from Bharat. That’s beautiful. Tarun, so we are coming towards the end of the conversation, but a reflective question is, is there something you would change about Vidyakul’s journey? If you were starting Vidyakul today, what would you do differently?

Tarun: The failures we have seen in the past 3-5 years have taught us to build sustainably. So I have no regrets. But for those who are solving for Bharat, I’d encourage them to find entrepreneurs building for similar segments. This will help you fast-track the process.

And if I were to go back, I would stick with a very small segment. When we started, we were excited to do everything. But if I were to start again, I will pick one district and I’ll go very deep into that particular district first for PMF and once I have a profit and then I build for Bihar or any other state. So I think those two would be my top lessons.

Sunaina: 

Thank you so much, Tarun, for taking the time today!

This brings us to the end of our sixth episode of UnHerd – a podcast presented by team ACT. If you enjoyed this episode, subscribe to our Spotify and YouTube channels where we’ll bring you more unheard stories of people who are passionate about creating impact at scale in different ways. People who truly stand apart from the herd.

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ACT For Health welcomes Forus to its portfolio

India faces a significant challenge with visual impairment, accounting for one-fifth of the global disease burden. Recent surveys suggest that nearly 62 million Indians encounter visual impairment, with conditions like diabetic retinopathy and age-related macular degeneration increasing in prevalence due to the ageing population as well as the high occurrence of NCDs like diabetes and hypertension that cause ophthalmological complications. At the same time, uncorrected refractive error significantly burdens public health, as approximately 60% of visually impaired individuals require corrective measures. These errors can diminish productivity and hamper learning, particularly in school children. Furthermore, they may pose safety risks to the public when professionals such as drivers suffer from these conditions.

While technological innovations in ophthalmic screening have been around for decades, most of the routine screening devices are expensive, bulky, and not suitable for resource-limited settings. For example, a table top fundus camera used routinely in ophthalmic clinics can range from Rs. 15 to 20 lakhs. This has made widespread screening difficult outside of well-equipped urban centres, leaving many without access to essential eye care services.

There is an urgent need to develop and deploy innovations that are not only affordable but also portable and digitally enabled for tele-medicine applications, which could operate under resource constrained settings. Forus Health, a holistic digital ophthalmology platform that unifies devices, specialists, and AI to deliver comprehensive eye screening services globally, is addressing this gap in a big way – their proprietary hand-held autorefractors and non-mydriatic fundus cameras are designed to screen for refractive errors and retinopathy respectively in resource constrained settings without the need to dilate pupils.They have undergone rigorous clinical and field testing in multiple reputed institutions and have been certified by CE and USFDA. 

Our grant support to Forus, in collaboration with the Karnataka Department of Health and C-Camp, has enabled the deployment of Forus’ fundus cameras (3nethra series camera) at Primary Health Centers (PHCs) and Community Health Centers (CHCs) across Karnataka to operationalise tele-ophthalmology in a hub and spoke model. In these centres, optometrists would capture and upload retinal images on a cloud-based digital platform, allowing ophthalmologists at district hospitals to review the images at their convenience and recommend follow-up actions for patients. This model allows for easy access and timely referral for retinal conditions at the periphery and given the high patient volumes at these centres, the auto refractometer assists optometrists in quickly optimising prescriptions, thereby reducing the turnaround time.

Scaling in public health demands evidence from real-world settings, optimization of workflows and resources, and clear demonstrations of improvements and benefits over existing eye screening methods, along with the ability to build capacity within the system at scale. It must show volume and agility with improved quality of healthcare delivery. This deployment in KA’s public health settings aims to generate such evidence. It will help scale this initiative to the entire KA state and integrate technology-driven solutions into wider public health settings. 

As ACT For Health, we look forward to catalysing Forus to drive an improvement in the accessibility and quality of eye care, especially among underserved populations like school children and rural populations. At a larger level, we also expect that the use of AI and telemedicine platforms will also  boost the capacity to manage and treat eye conditions effectively at the primary care level​. Our ongoing commitment to this initiative is aimed at creating a sustainable and scalable model of eye care that aligns with our mission to enhance the quality of life through appropriate healthcare innovation!

 

ACT For Health welcomes Evolve to its portfolio

India’s mental health crisis affects over 197 million people, with 70-90% of mental illnesses remaining untreated. This silent epidemic disproportionately impacts marginalized groups, including the LGBTQIA+ community, who are three times more likely to attempt suicide. Factors such as over-pathologization, deep-seated stigma, and a shortage of trained queer-affirmative therapists contribute to the disparity in mental health care for the queer community.

To address these challenges, ACT For Health is proud to support Evolve—a digital mental health platform specifically designed for the LGBTQIA+ community. Evolve aims to improve mental health outcomes for the queer community by addressing ‘minority stress’ and positively shifting user habits and behaviours through its 3Cs approach: Content, Community, and Coaching. This method offers customised support, including wellness resources, community support groups, and queer-affirmative therapy, addressing key issues like sexual and reproductive health, gender dysphoria, and violence, among others. 

Digital platforms like Evolve are promising because they provide confidential, remote access to care with fewer resources. Tailoring support to LGBTQIA+ needs has proven effective, yet interventions in India remain limited. Evolve’s mobile-first and tailored approach shows strong potential for offering accessible, affordable, and high-quality services.

ACT’s support will enable Evolve to expand its base by over 100,000 users in India and enhance its offerings through vernacular content and B2B2C partnerships with NGOs, CSR initiatives, and corporates. This initiative aims to position Evolve as the leading mental health resource for the LGBTQIA+ community and improve access for underserved communities. We are excited to support Evolve’s mission to deliver better mental health outcomes to more than a million people!

 

LearnTube joins the ACT For Education Portfolio

India is grappling with a severe employability challenge, with 45% of India’s graduates unemployable and 83% of the unemployed are youth who have completed their secondary education. For many, education has not translated into job opportunities due to skill mismatch, poor soft skills, etc. Faced with these gaps, millions of Indians turn to YouTube, Google, and even ChatGPT to learn skills that would make them employable. However, these resources often lead to unguided, time-consuming, and unstructured learning. In a world overflowing with freely available knowledge, the challenge lies in transforming this content into meaningful learning experiences.

LearnTube’s multi-agent AI model addresses this challenge by curating the best content from the internet and converting it into a personalised, live one-on-one learning experience. With real-time support and job application assistance, LearnTube is revolutionising how individuals learn and grow professionally. Within just seven minutes, LearnTube can curate content and build a personalised learning plan tailored to any career goal, achieving an impressive 94% content accuracy across any topic or subject. Their career-focused syllabus creation and hyper-personalization stand out as ways to build industry relevant skills.

LearnTube has over 1 million users, with 70% of them coming from households earning less than INR 5 lakhs annually. With paid services starting at just INR 500 per course, LearnTube remains one of the most affordable career-oriented learning solutions available. 

ACT is proud to support LearnTube’s mission to scale to over 2 million users in the next year. Through this grant, we aim to support LearnTube in two key ways: one, unlocking new acquisition channels through partnerships with job platforms and influencer networks and two, developing AI assessments and a software tool to measure learning outcomes including knowledge retention, concept application, and practical outputs.

Under ACT’s work in skilling and livelihoods, we are committed to supporting solutions that build clear career pathways for learners and are thrilled to be part of LearnTube’s journey in enabling better career outcomes through the power of AI!

 

UnHerd with Jo Aggarwal: Improving access to mental healthcare with AI

Hosted by ACT, UnHerd brings you the unheard stories of individuals who are challenging conventional principles to disrupt the social impact landscape. From social entrepreneurs to venture philanthropists, dive into real-world conversations on what they’ve experienced and learned about changing the status quo.

Our fifth episode welcomes Jo Aggarwal (Co-Founder, Wysa) who, in conversation with Krisha Mathur (Director, ACT For Health), shares her experience of building a vernacular AI-powered digital solution that aims to make mental healthcare easily accessible and affordable for Bharat.

Listen to this episode on our Spotify channel or watch the conversation on YouTube.

Krisha: Hello folks and welcome to the fifth episode of Unheard, a podcast hosted by ACT that delves into the extraordinary stories of individuals who are challenging conventional principles to disrupt India’s social impact landscape. 

Being a health-tech entrepreneur in India is a little bit like being Sisyphus who rolls the boulder uphill every day. It needs hard work, motivation, lots and lots of patience – only to begin all over again the next day. COVID has also taught us that while this is a hard space, there are many challenges that are lurking beneath the surface that we have barely begun to scratch. 

One such issue in India is the mental health challenge, affecting almost 1 in 5 Indians and with extreme social and cultural stigma. But while the scale and complexity of this issue may be a challenge, we also have determined entrepreneurs driving innovative tech, showing our shoots of green. Our guest today is one such entrepreneur, a pioneer in this space with a personal journey working ground up in the corporate sector. After spending 6 years in the Middle East trying to help young people thrive in a post-conflict environment, she and her partner realised that it didn’t take big money or big names to make impact, but it takes commitment to build a strong product, perseverance to work on the ground, and above all, to keep the user always first. Today, she and her partner are trying to solve the mental health issue through their AI-first venture, Wysa, supporting almost 6 million users globally.

Welcome to UnHerd, Jo. So lovely to have you here!

Jo: Lovely to be here.

The spark that lit the fire: Overcoming personal battles to help others  

Krisha: I want to start by going back to where it all began. Your journey has been so non-linear and so interesting. In your own words, can you describe your story to us and what helped you build Wysa?

Jo: So, I went through life always wanting to be an entrepreneur, a social entrepreneur rather. We were just born a little too early when entrepreneurship wasn’t as accessible to people without that background and neither was social entrepreneurship to people who wanted to have a good life as well. It was all non-profit, so one became a part of the most ‘happening’ thing – putting India on the map at that moment – which was the IT sector. I was one of the first batches of Infosys. And at each point, I asked – how do I actually do this with a little more meaning? So I moved from tech to e-learning, because it felt like it could actually solve a real problem. Then I moved from that to skilling and jobs and employability because it felt like it was the main thing that everybody really needed to solve for young people, especially in this part of the world and in the Middle East and North Africa. My aspiration was always to become something like a Wikipedia, because I was in e-learning and then Wikipedia came along and solved the problem I wanted to solve for e-learning. But if you run a business to business, a sort of B2B business, then you’re always limited by your clients’ needs. So, could I do something that was more B2C, more direct to the consumer? Could I do something that wasn’t hampered by grants and the grant cycle and which started by proving itself in the hands of a user first?

That was the idea. We started out trying to do elder care for some reason. Elder care was a very personal reason for my partner. We came back to India to parents who were in a much different life stage than we had left them and said we need to do something for remote care. But that product kept getting used by people to track their teenagers! I went into depression because I was like, this is my first entrepreneurial adventure. I can’t close it down, but I can’t let it become this either. 

And so we started on that “depression journey”. I came out of it learning about Cognitive Behavioral Therapy, experimenting with Artificial Intelligence as a way of feeling heard for the first time with a bot called ‘Eliza’ and thinking that I want to make something like Eliza, but only wiser, and that’s where the name Wysa came from.

But just the power of CBT, the power of reframing one negative thought, and for me that negative thought was that no matter what I do, I’m going to fail, that I’m an imposter, that every success I’ve had, has been me telling stories to the world – which I’m good at – but in real impact, I’m going to fail no matter what I do. That was the core thought I was able to identify through CBT underneath my depression and anxiety. And from that thought, it was reframed into a thought to say that, okay, even if that’s true, even if that’s valid, I still have to do something, so what am I willing to fail at doing? And I found that I was willing to fail at doing something really big. When that thought comes, you don’t want to fail at small things. You don’t want to fail at doing a startup, you want to fail at solving climate change. So for me, it was wanting to fail at solving global mental health. 

It’s very miraculous how overturning a single thought can change your emotional and your behavioural reactions. So we started out by just repurposing what we’d built and we had a little chatbot that was associated with it, because I had this keeda that maybe it’ll work. So I built a little chatbot, which was just multiple choice, no AI alongside it. But we just repurposed our tracking of where an elderly person was. By tracking depression and anxiety, we were able to see where the people were.

There was one lady who came with her husband in a burkha and took a PHQ-9 GAD-7 and did not show any depression signs, while our passive sensing was showing that she should be depressed. We were able to ask the doctor, “What happened? This person should be depressed. Why are you saying she’s not?” and we found out that she needs to be called again individually, that she was severely depressed and suicidal. So these kinds of things were happening, but nobody was getting therapy. And we thought, yes, we might detect that somebody has depression, but if there’s no support available, what’s the point? We’re not solving anything here.

But the people who were using the chatbot were actually showing markedly reduced depression signs. That made us really think this is possible. But you still don’t feel like you have the permission to do something in a space that you know nothing about. I thought, I’m not a doctor, I’m not a psychologist. So, we went to Dr. Vikram Patel, who now is at Harvard Medical College. We showed him our data and we said, “What’s happening?” And he said, “Even asking a person how they are is therapeutic. What you’re doing is therapeutic. And this is the future of how access is going to be created. Keep doing this.” That gave us a lot of faith. If the people at the top of this wheel believe that this can happen, and if it’s a skill that can be built, then I know how to do skilling for people! So I think I just went back to the core of what I knew how to do, which was skilling, and then started building Wysa from there.

Traversing tough roads: The three pivots every entrepreneur must think through

Krisha: This is such a fascinating story, Jo, and thank you for also sharing the personal story behind it. I think we keep hearing that being a founder is about failing fast, learning fast, pivoting fast. Your journey clearly has a lot of pivots along the way. What have been these big pivots (for you) and what has driven them?

Jo: You talked about Sisyphus; sometimes I feel like it is more like the Ship of Theseus. You keep taking away parts and putting them back in (and wonder) if it’s even the same company anymore. I think it’s important for you to pivot a product if it’s not finding product market fit. And those pivots are happening till date. 

The (first) pivot started when we were doing an elder care product and pivoted thrice within the elder care product, which finally ended up from a hardware device to an app. And so they were varied product pivots mainly because of either the ability to differentiate yourself in the market or raise funding and so on and so forth. There’s some pivots that you’re doing at a seed stage just because you need product market fit with investors. The second type of pivot is in the hands of the user. The hardware was a great product market fit in the hands of the user. But no investor wanted to fund it. And what investors wanted to fund, was a really leaky bucket. Get x number of downloads and they then send it to other people; for those other people, it’s too new a concept and so, they don’t download it. So there was no PMF. And when you don’t get PMF, it’s really important to pivot fast because it can really drain your energy. The more effort you put in, the less rewards you get. And that really makes you question everything about yourself.

So from there, we went into solving a tech problem, which was passive sensing, and that would have had a good investor tracking, but for us that was not going to solve the problem. So there was a mission pivot. Are we even doing something that is mission-aligned, because we said we’re willing to fail at solving global mental health. Now, if it’s not going to solve global mental health, that hypothesis has failed, even if you’ve got investors backing it. This is the pivot that I feel we did because we were committed to solving the problem. And that makes all the difference. So over the years, walking away from certain investors, walking away from people who said you have to focus only on the US or the UK and not the rest of the world, walking away from big brand investors, and all of that just so that you can have a shot at solving this problem. 

So in India, Wysa is not mental health. In India, Wysa is now Mann Ka Coach, Jo Badle Soch. It’s skilling because there are budgets for skilling. India spends 100 million dollars on mental health of which 80 million goes to NIMHANS. But there isn’t really a budget for early stage preventative mental health. Everybody understands the need, that the reason you’ll succeed or fail is mental resilience. So I’ve come back into that skilling space and a lot of the work that we’re doing with ACT, with adolescent girls, young mothers, with gig workers, all of that is coming from a skilling space and that is really scaling.

Krisha: That’s so interesting to hear and you know, listening to you, I’m also sort of recalibrating what an amazing journey we’ve had with you over the last year or so, just taking Wysa to India [Bharat] – seeing firsthand how difficult it is to take a tech-first solution to the last mile. Jo, while you’ve talked about challenges on the ground and early failures, there have also been early wins which have helped you figure out this journey along the way. I know there’s many many anecdotes from the ground. Would you like to share with us what these user journeys have been, what has given you early validation that you’re on the right track?

Jo: Absolutely. The first one was six months after launching Wysa. I always wanted to be an entrepreneur. He (Jo’s partner – Ramakant Vempati) didn’t. He could walk into a job and earn more money than we were trying to raise in our seed funding. But he said he would stay if we were able to, you know, prove that this actually worked.

And so we were reaching the end of our six months that he’d given us to prove it. And we got this mail from a girl, from the US, where we never did any marketing. We had no idea that people in the US were using us. And this girl said, “I’m 13. I tried suicide and you’re helping me hold on to myself. Thank you.” And it just broke our hearts. At that point, my partner and I, we just hugged and we said, “Okay, this has a real shot at solving the problem. And you know that you found that product market fit on solving global mental health when somebody who doesn’t know anything about you, who you’ve never tried to reach and who absolutely needs this, finds it useful.

And the second big milestone was meeting Emma. I met Emma, who was a nurse in the NHS. She said, “You guys don’t know, but you’re a legend here.” She’d been one of our early users and had been using Wysa for over a year already when she met us. She said, “Look, I have all these young people who come in and we have long waiting lists; we can’t give them anything. So,  I’ve been looking for what to give them. I’ve been trying all the different apps out there, and I started giving them the free version of Wysa. A third of them didn’t need anything else. Especially people with learning disabilities, people who are on the spectrum, they actually preferred this because they don’t like talking to other people.” And then she of course said, “But you guys have to also do this, this, this, and this, and make sure that I can actually prescribe this properly.” So she had actually found a scholarship and was working part-time for free with us for the next year on that scholarship. Just to help us sort all of it out, she became a Clinical Safety Officer and helped us break into the clinical world. We began to understand what it takes to become a digital therapeutic. 

I think with India now, we have a number of these stories come out. We had done the first study of type 1 diabetes patients in Aurangabad. These patients come from the semi-rural areas around Aurangabad as well, it was one access point that we had. And we gave our Hindi app to them. They’re young people who are also struggling with diabetes. And one of the toughest things that happens, especially to adolescent girls there, is that their form of rebellion tends to become not taking insulin. So any issue, from a relationship or mental health perspective, turns into them not taking insulin and they land up in an ICU. So it’s a really vulnerable population. And one of the girls said this to her mother. Now, the mother came back to us and said, “Can I also use the app?” We said, “Why?” And she said, “We always thought my daughter was mentally weak, she’s always very quiet, but since she’s been using this app, she talks to it every day. She comes and tells me, look, why can’t you talk the way this one [the app] talks? Look, it tells me I’m OK as I am, that I’m quiet and I’m alone, and that it’s OK to be like that.” The girl was feeling the sense of validation and self-concept, which is so rare in India. She was able to communicate that, using the app, to her mother and her mother was agreeing to change how she thinks about her daughter. And I just felt that if we can make a change at that most intractable space, if we can reach there, then we can change the world. And that’s really where my mission is now stemming from – to get 10 million people in India to use this every day. 

First principle lens: Self-efficacy as a lens to find the right collaborators

Krisha: That is so incredibly moving, Jo, and thank you for sharing that. These stories are what keep us going everyday. Being an entrepreneur can sometimes be very lonely, but if you had to reach out and share your learnings with fellow entrepreneurs who are on the same path as you, what would you say?

Jo: Well, one is a rule I’d already learned before we set up Wysa. And I think it’s stood us in good stead. There is a concept that I live by called self-efficacy, which is defined as my confidence in my ability to achieve my goals. So that can apply to fitness self-efficacy or entrepreneurship self-efficacy, whatever your goal might be, but it has the highest correlation versus any other kind of resource you might have. If you have self-efficacy, then you’re more likely to achieve your goal than any other resource, money, power, anything. 

And so no matter what people offered us, especially in the earlier stages but even today, no matter how close they were, no matter how big a brand they were, we had just one rule, which was did they increase their self-efficacy or not? And if somebody made us feel more confident that we would achieve our goal, then we’d bring them in. If not, no. And there are plenty of people on this journey who will make you feel like you can do nothing without them. But if they’re with you, you’d be amazing. If they’re not, then you’re just the same as any college kid trying to do something. They’re not increasing your self-efficacy, they’re increasing their own. So it’s really, really important to bring in partners who can do that in this journey.  

Krisha: I think listening to you, I’m once again convinced that running a startup in India is not a solo sport. It’s a team activity. And I think founders have to deal with everything from building the product, then clinical validation, then figuring out the path to market. And it’s all relentless all the time. What do founders need to do differently to build better, faster, while being kind to themselves?  

Jo: The one thing I always tell founders to do is not to seek validation from others, only to seek validation from revenue and users. So know where your product market fit lies. That investor product market fit is a very fickle thing. If it can dissuade you from doing something, it should. But don’t do something just because they [investors] are interested in it. Don’t use the investors as a way of saying, okay, if the investors are not interested, I won’t do it. Then you shouldn’t be doing it anyway. But if you absolutely want to do something, and the users like it and you can figure out a way to get the money, actually forget about the investors. Move fast, go B2C first if you’re trying to change the world because the users will actually teach you everything you need to know.

Because if you’re changing the world, then everything is either B2C or B2B2C. At the end of the day, your end person is a consumer. And if you’re a mission-driven startup, don’t lose that sense. If you do end up going B2B in a mission-driven startup, it’s very, very easy to start forgetting that you set this up for the user, not your client. And even within Wysa, we’re sort of reattaching ourselves to the users within our clients, because the clients can get you into so many different things that they care about, which have nothing to do with the user.

Almost every year you have to go back and remember why you set this up. Almost every year you have to found the company that you wanted to found originally. You have to find it again within the company that you founded.  

Krisha: I mean there’s also the other side. B2C in India for digital products is actually not very easy. It’s actually a very expensive play. And while B2B may be easier, there’s also the cost side that you talked about. There’s financial sustainability. How do you think as a digital health founder, you can balance the two? Because it’s also not an easy journey – you do have investors to answer to, but you want to do good. So what does that balance look like between the two?

Jo:  Think of it as three different product market fits. So you have your mission fit, you have your user fit, and you have your budget fit. There has to be a budget somewhere. A consumer might hold a budget. So consumers do pay. Look at the typical household budget. If you’re an education startup, you might be able to fit into their budget. But for mental health, that wasn’t an option because people who have mental health issues just do not have the money.

So for us, that became consumers only, but you still need product market fit for the consumer. Because everybody else will pay you because that consumer is actually deciding to use you and changing their behaviour, their thinking, creating that trusted space with you quickly. All of that is with the consumer. So you still have to start B2C because the more you intermediate yourself and the consumer, the less you learn.

And at the end of the day, what’s your theory of change? How are you actually going to solve the problem? Because that’s also a very easy one to get distracted from, between trying to do what the people with the money want you to do and do what the user wants you to do. Maybe you do both and still don’t solve the problem. So when you can get all three, then magic happens.

Future Forward: The Archimedian lever and GenAI for mental healthcare 

Krisha: So if I got that right, you have to learn fast and learn first and then build for the customer – I think it’s a long journey by any standards, right? And the fact that you’ve gotten there and are getting there every day is what keeps us at ACT really, really excited. The mental health challenge globally and in India is what clearly is what’s driving you, is what you want to solve for. But helping people while balancing investors, helping people while doing good for the organisation is not easy. What do the next 4-5 years look like for you and what do you think it looks like for the sector, both globally and in India?

Jo: I think we are at that inflection point where we are poised to grow. We’re at the right place. We’re the world’s largest mental health chatbot. We’re making the most revenue of any chatbot in mental health and we have the most evidence, the most safety, the most privacy, all accredited internationally. And now we are well positioned with the advent of GenAI. Working with you, we’ve been able to bring it in low resource languages and redesign it, figure out our story, figure out a go-to-market, find partners within the government who are willing to support us. So find that sustainability path and figure out how it’s going to go to scale. I feel like in the next 5 years, it’s like Archimedes used to say, if we’re doing all these Greek metaphors – “give me a lever long enough and I’ll move the world.” And I think we’ve identified that lever.

Today, we are at 6.5 million across the world using it off their own volition. But that’s still not every day. That’s people who’ve downloaded the app and used it. So if we can get it to a level where people are just actively using this, changing how they think, then we truly can move the world. In the next five years, I want 10 million people using it every day. By 2035, we want to get to 60 [million].  

Krisha: We know you’re really excited about where Gen AI comes in all of this. Do you want to tell us a little bit more about what you’re seeing in the offing and what about AI and mental health is getting you excited?

Jo: Everything. I feel like AI is finally delivering on the promise of computing. The original promise of computing, when those of us who were first introduced to computers, we imagined that computers would do what GenAI is doing today. We imagined that you could talk to a computer about things that nobody else would hear and that it would talk back to you. And a lot of the world for kids who are coming in today, when they look at GenAI, that’s the first thing they do. They talk to it about things that they can’t talk to their family about.  

But now I’m seeing this everywhere. We had to explain to people why AI and mental health. And now almost every college has a dozen kids who are setting up a mental health chatbot with GenAI right? Because that’s just the most obvious use case. That’s what they’re talking to them about. So yes, AI, mental health. 

But the big thing is that you really need something which is a good coach. And it’s like everybody can teach. So, Chat GPT can teach technically, but is everybody a great coach? Is everybody going to change your mind, build that therapeutic relationship? For that, you need that time, evidence, patience that we have spent over the last eight years. And you need that credibility of having published evidence, having had large partnerships, having done that with the safety and security. And that’s what we now bring in this post Chat GPT world to say, we figured out how to do it in a way that protects the user, that delivers the outcomes, that makes sure that there are humans in the loop, that there’s evidence against everything.

And I think it’s really important to have players like us because otherwise it’s just as easy for people to get disenamored by mental health and AI. It just takes one incident for everybody to just ban it. Right now, everybody understands the potential, but everybody’s a little scared about the fallout if something doesn’t go right. And we are here to show that you can actually reduce mental health risk with GenAI. So everything that goes out of Wysa has to demonstrate our legitimate use of AI, lowering mental health risk. And I think we’re paving the way there and setting up those standards that then hopefully will build an industry.

Krisha: This has been absolutely amazing, Jo. Thank you so much for joining us in this conversation. 

This brings us to the end of our fifth episode of UnHerd – a podcast presented by team ACT. If you enjoyed this episode, subscribe to our Spotify and YouTube channels where we’ll bring you more unheard stories of people who are passionate about creating impact at scale in different ways. People who truly stand apart from the herd.

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ACT For Environment welcomes altM to its portfolio

India generates approximately 500 million metric tons of agricultural waste annually, with 150 million metric tons left over even after biofuel processing. Around 100 million metric tons of this waste is burned, causing significant air pollution with pollutants like PM 2.5, CO, and CO2. This practice not only harms the environment but also misses the opportunity to transform this waste into valuable industrial inputs.

Launched in 2022, altM addresses this challenge by transforming agricultural waste into bio-materials like cellulose and silica for industrial use. Their innovative approach aims to not only turn agricultural waste into industrial value but also reduce industrial reliance on petrochemical-derived input materials by offering sustainable alternatives.

altM is now looking to focus on developing lignin from agricultural waste—a high-value input that has the potential to replace petrochemicals in adhesives, surfactants, construction materials and more. From an environmental standpoint, altM’s process provides significant climate advantages by using 30% less energy, 70% less water, and 75% fewer chemicals compared to traditional wood-based lignin manufacturing processes. Additionally, agri-derived lignin as a product has a 22% lower Global Warming Potential (GWP) than petrochemical inputs, potentially reducing around 1500 metric tons of CO2 emissions by 2030.

However despite its abundance, both in its natural form as well as a by-product of certain industrial processes, lignin is often discarded or burned because it is a complex polymer that is tough to standardise. Its molecular structure contains organic and inorganic impurities, making it unsuitable for industrial use without significant cost-intensive purification. This complexity has led to minimal innovation on lignin in India, which is essential for its large-scale adoption. altM aims to leverage its technology to conduct an application-led study that would address this innovation whitespace by identifying the best crop waste for high-quality lignin extraction as well as determining the right purification and characterization values needed to enable the commercial adoption of lignin as a viable industrial input.

From an industrial use-case POV, if we were only to consider the bio-adhesives segment, lignin-based adhesives offer superior water resistance and bonding strength compared to traditional phenolic resins, along with cost advantages. Adopting lignin as a sustainable alternative in other industries like construction, automotive, and aerospace could drive substantial reductions in industrial carbon emissions.

ACT For Environment is supporting altM in conducting an intensive application-led study with a highly acclaimed global research entity and leveraging their technology to develop pilot-ready prototypes for agri-waste derived lignin. This grant will help altM advance from a Technology Readiness Level (TRL) of 3 to TRL 7, potentially facilitating the commercialization of lignin-based products by optimising purification costs and ensuring consistent product quality.

We’re thrilled to catalyse their journey as a first-mover in the agri-lignin space in a bid to enable a more sustainable and decarbonized industrial future for India!

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